Google introduces My Ads Center to boost web security


More cyberattacks than ever are occurring on a broader global scale. The targets of these attacks are not only large corporations or government agencies, but also hospitals, energy suppliers, banks, schools and individuals.

Google keeps user data safe through security technology, automatic built-in safeguards, and ongoing vulnerability scanning and detection.

Specialized teams work around the clock to combat current and emerging cyber threats. Google’s Threat Analysis Group (TAG) has tracked critical cyber activity to help inform Ukraine, neighboring countries in Europe, and others about active war-related threat campaigns.

Google has expanded its support for Project Shield to protect the websites of more than 200 Ukrainian government entities, news organizations and more.

Cybersecurity concerns are not limited to war zones; more than 80% of Americans say they are concerned about the security and privacy of their data online.

Account security status:

Security Status is now added to apps so customers don’t have to worry about the security of their Google Account. These updates will feature a yellow alert icon on your profile picture that will flag actions you need to take to secure your account.

Phishing protection in Google Workspace:

Google is adapting the phishing and malware protections that protect Gmail to Google Docs, Sheets and Slides.

Automatic verification in 2 steps:

Continue toward a safer, password-free future with automatic 2-Step Verification (2SV) enrollment to help users instantly strengthen the security of their Google Accounts and reduce the risk of becoming a victim of phishing . This builds on Google’s work last year to automatically enroll more than 150 million accounts in 2SV and successfully reduce account takeovers.

Visual maps:

As more and more people buy online, it is extremely important to keep payment information safe. Google launches virtual cards on Chrome and Android.

When you use autofill to enter your payment information during checkout, virtual cards add a layer of security by replacing your actual card number with a separate virtual number. This eliminates the need to manually enter card details like CVV at checkout, and they’re easy to manage on – where you can activate the feature for eligible cards, access your card number virtual card and view recent virtual card transactions.

You control your personal information

Results relevant to you in the search:

When using the Internet, it is important to control how your personal information can be found. With Google’s new tool to accompany the updated removal policies, users can request removal of Google search results containing their contact information, such as phone numbers, home addresses and email addresses.

My ad center:

Google is rolling out more controls for ad privacy settings: a way to choose which brands to see more or less of and an easier way to decide whether or not to personalize your ads.

My Ad Center gives you control over the ads you see on YouTube, search, and your discovery feed as well as being able to block and report ads.

You’ll be able to choose which ads you want to see, such as fitness ads, vacation rentals, or skincare.

“We are committed to designing products that are useful and protect people’s privacy. Our engineers have pioneered and opened many privacy-preserving technologies,” Google says.


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