Relaunch of the FontFont web site
FSI FontShop Worldwide has launched a brand new FontFont web site, the web dwelling of the world’s largest library of up to date typeface designs. The brand new FontFont is an entire reconstruction of the digital foundry’s web site. All the things is new and improved, from the visible design and navigation to the search performance and the procuring expertise. However essentially the most drastic enchancment is within the presentation of the fonts themselves.
“In the beginning of the mission, we famous three targets: straightforward to make use of, clear and quick,” stated Ivo Gabrowitsch, FSI Undertaking Supervisor and Advertising and marketing Director. “After ten months of exhausting work, that is precisely what the brand new FontFont provides. That and large, lovely fonts, in fact.”
It is because fonts at the moment are clearly the main focus of the web site. Product data, codecs, and different minor particulars solely seem when helpful within the consumer choice course of. Additional massive typeface samples seem with out pointless data and distractions. On the household stage, FontFonts are illustrated with a whole bunch of nice pattern colour pictures and precise examples of the fonts used.
Regardless of the ability and suppleness of the positioning, simplicity is essential. It was designed to learn font customers of any talent, assembly the wants of each inexperienced persons and professionals. Shopping, looking out, and licensing FontFonts is a nice and easy expertise.
The brand new FontFont was developed by FontShop co-founder and world-renowned typographer Erik Spiekermann, together with his workforce at Edenspiekermann. As the daddy of the FontFont library, Spiekermann was desperate to rebuild his home which had not seen important adjustments for over a decade. Its goal was to refocus on the elemental ideas by which the modern library is understood.
“It is greater than a brand new web site. We’re placing the model again on its ft,” stated Spiekermann. “See as many fonts as instantly as potential. Colour solely when wanted. No ornaments, no slag, no dribbling.”